New Rainbow Land · Season 1

26 letters.
4 teams.
Infinite fun.

Every letter of the alphabet is a beast, except N, which is the map. Every beast belongs to a team. Tap the alphabet below to meet the cast of New Rainbow Land.

Choose a side

Four teams, four philosophies

A to Z

The full roster

Season 1

The book series

Season 1 Final

Team standings

Stay in the loop

Never miss a launch

Get an email the moment a new Alpha-Beasts book goes live — no spam, just launch days.

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Merch

Bring your favourite beast home. Store links open in a new tab.

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Starter Bundle

Book + Plush Bundle

Any Alpha-Beasts book paired with a huggable plush of your favourite beast — a complete gift, ready to wrap.

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Ultimate Collection

The Complete Alpha-Beasts Set

All 4 Season 1 books, a beast plushy of your choice, and a full pack of collectible beast cards — everything, in one box.

Shop the collection →
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Alphabet Strip Tee
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Team Badge Enamel Pins
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Pick-a-Beast Poster
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Beast Pairs Game (26 Large Cards)
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Alpha-Beasts Playing Cards (52-Card Deck)
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Beast Trading Cards

52-Card Set

Trading cards

Every beast, twice over — a Base and a Variant card each. Tap a card to flip it.

● Common◆ Uncommon★ Rare✦ Ultra Rare🌈 Secret Rare